TREASURES

ॐ भद्रं कर्णेभिः शृणुयाम देवाः। भद्रं पश्येमाक्षभिर्यजत्राः। स्थिरैरङ्गैस्तुष्टुवागँसस्तनूभिः। व्यशेम देवहितं यदायूः। स्वस्ति न इन्द्रो वृद्धश्रवाः। स्वस्ति नः पूषा विश्ववेदाः। स्वस्ति नस्ताक्षर्यो अरिष्टनेमिः स्वस्ति नो वृहस्पतिर्दधातु॥ ॐ शान्तिः शान्तिः शान्तिः॥

21/01/2014

MARKETING THEORIES

Below you will find a selection of marketing theories.

The Marketing Mix
SWOT Analysis
Stakeholder Map
The consumer decision making process
The Marketing Environment
Segmenting consumer markets
Maslow's hierarchy of needs
Boston Consulting Group Matrix
PESTEL Analysis

SWOT Analysis

This is used when objectives are set to evaluate the Strenghts, Weaknesses, Opportunities and Threats facing the organisation. Please see our Marketing Theories - SWOT Analysis post for a full explanation.

Stakeholder Map